Get to know our team


Managing Director | CEO

Baggy Emilio Bukaddor

marcel 2

Expansionsleiter | CEO

Marcel Dorand


Senior Franchise Manager | expansion

Oliver Winner


Franchise Administration and Marketing

Christine Wahren


Franchise Operations Manager | International

Max Druzhinin


Online Marketing Manager & Social Media Recruiting

Oliver Theiss

About Us

Welcome to Franchise Fusion – your strategic and internationally experienced growth partner in the franchise industry. With over 15 years of expertise in B2B and B2C market research and years of expansion experience in the franchise industry, we are at your side as a competent and trustworthy partner to successfully build franchise partnerships. We have already been able to successfully support many well-known franchise systems such as immergrün, EASYFITNESS, Pottsalat and RE/MAX Germany, Gustoso Group, Cotidiano, Ciao Bella and Ruff's Burger in their expansion.
With us you have an experienced partner at your side who has already successfully supported renowned customers such as Lidl, McDonald's, Ikea, Zalando and Rewe in various insights projects. Our team offers tailor-made concepts and comprehensive services that drive your business success. From in-depth insights to effective omnichannel marketing, we support you in optimally positioning your company and establishing it in the long term.